|Choosing the best WordPress web host is easy. It just requires some clear thought process and a few decisions.|
The first step is to take an inventory of the steps involved in building a website.
1. Pick a domain name
2. Pick a hosting service
The best WordPress host is the one you’re comfortable with. The good news is that you can switch as you want and can move your website to another host if you need to. The following hosts are two of the most widely used hosts on the market. They aren’t expensive and they’re reliable. So choosing one or the other is just a matter of looking over the deals they offer and picking one. These are shared hosting services. That means that there are many websites hosted on a physical server. When you grow, the service offering can grow too. So, the more of the server you want to yourself, the higher you should upgrade the service and the more it will cost. It’s scalable. As your traffic grows, your membership level will grow.
BlueHost – Look at the BlueHost offer here.
IPage – Look at the Ipage offer here.
What to look for?
Look at price. The cheapest is not the best. Make sure you can live with the price.
Next, look at a host that offers an easy to use interface because you will be spending some time managing your service outside the website. To explain, you will login to your website to write posts, pages, change settings etc. But, you will also login to your hosting service to manage your email, back up your site, manage settings and reach out to the host tech support.
Both IPage and BlueHost have good customer service and features. So you can’t go wrong with either. If I were to pick one over the other, it would be BlueHost over IPage.
Because IPage cancelled their cpanel access and use their own interface. After decades building websites, I prefer cpanel as a hosting management dashboard.
3. Load WordPress – You can reach out to tech support and ask them to help you load WordPress. More on this later.
4. Pick a Theme – This will be a tutorial and I’ll link to it later.
5. Build your Site – This is a process. Picking the right theme with good bones will make your construction easier. More on that later too.
Just focus on getting your hosting service set up, and remember to lean on the tech support people. They will do many things for you if you ask.
How to Choose the Best WordPress Website Hosting Service
As a followup, I’d like to discuss my Battle with Facebook. In my previous post, Is Facebook Advertising Worth The Hassle , I talked about how difficult Facebook can be. And how it’s still worth it.
Well, Facebook is making it very difficult for me to continue to have that point of view. My Battle with Facebook continues.
Today, 8 of my client’s ads were beginning to pay off. After weeks of paying hundreds of dollars and tweaking them to be productive, they were finally pumping out leads and I was so very happy. That was this morning…..then, as if the Universe was playing a sick joke on me, they turned the ads off automatically. I noticed they were off and so I began to turn them back on. Then, I got a notice that my account was cancelled for violating their terms and conditions!!!!!
After finally getting my ads approved, they later decide I offended the thought police? And they won’t even tell you why, or how to fix it. I poured over their policies again, to no avail. I hadn’t violated anything! This is from people to which I’m paying hundreds of dollars. Where’s the customer service? My Battle with Facebook has just begun. I’m taking this personally now. They disabled my account. What alternate reality do they exist in?
My ads were all very helpful to consumers. They were designed to provide comparison quotes and helpful information on a variety of products. Nothing taboo, nothing offensive, and nothing even really well produced. The really awesome ads I produced were not accepted. After many attempts and weeks of effort, I finally got 8 approved. It was a breath of fresh air when that day came. Then, it was such a happy morning today. We were high-fiving each other at the office, looking forward to a steady stream of sales and declining costs over time. But that all changed about 3pm. I can’t actually type what I said. That wouldn’t be appropriate.
Facebook, if you’re listening, you’ve gone too far. You need to provide better customer service and clear help for advertisers wanting to adhere to your stringent rules; Help getting ads approved and avoiding erroneous cancellations and ambiguous notices. At some point, you’ll become too much trouble for the marketplace and you’ll lose your business.
Here’s Facebook’s advertising policies. Have a fun read.
So, TopLocal.org fans, stay tuned to my next installment about my battle with Facebook. I don’t know how it will go, but I foresee a hair-pulling myriad of hoops to jump through. Wish me luck.
If you want to get referrals from clients, you must realize that they love you best while you’re helping them, not after.
Too many salespeople make the mistake of beating around the bush when asking for referrals. They do a great job for their clients, and then when everything is all over, they ask for referrals or worse; they say something so weak it should be likened to a limp noodle. They say, “if you run across anyone I could help will you please tell them about me”? Gee whiz…that will never work.
So, how do you get referrals from clients? I’ll tell you.
- Tell them what you’re going to do
- Do it
- Tell them what you did, and ask for referrals
Let me elaborate…
Tell them What you’re going to do
When you begin a sales process, you want to clearly set the stage for the relationship because you’re in total control of it. That’s right. Don’t believe anyone saying, “the customer is always right”. That has a different meaning. You dictate the sales relationship and keep control of the conversation. You’re taking them on a journey. YOU! Not them. So, as part of this stage, you need to tell them how it’s going to go. Tell them what to expect, what you’re going to do, and tell them that when it’s all over you will be asking them to share their experience with some of their closest friends and family, but only after you’ve earned it. Actually say it. Tell them exactly what you expect and what you are going to be doing to deserve it. Tell them you operate on referrals and that it’s important that you have your next 3 appointments set from each client you help because you spend all of your time giving world-class service instead of trying to drum up more business.
Now comes the hard part. Do what you said you would do. I mean every detail of what you promised, you must now perform. I don’t care what you promised, you must now give it to the client. That means you need to be careful about what you promise. If you say it, you do it. No excuses and no second chances. Own up to your word. Stand behind what you say. Got it? Good!
Tell them what you did, and ask for referrals
Now comes the moment of truth. It’s as they say, “the rubber meats the road”. Just as a story has a conclusion that matches your introduction, you must now recap your initial conversation. Before you actually deliver the good news about your sale, the closing, whatever, explain what you did. Now is the time to pat yourself on the back and explain the process you went through to give them exceptional service. Tell them how you saved them money. Tell them how you got exceptions or overrides from your boss, whatever you did….tell them! And, to get referrals from clients, remind them that, when this all began, you discussed that you work by referral and give your client all of your attention. Now, you place a piece of paper in front of them with a pen, ask them to tell you who your next 3 clients will be, and go back to preparing your policy papers, title papers, or whatever you need to do. Don’t give anyone the chance to back out of helping you. Remember you deserve their help, just as they were lucky enough to get the best you have to offer. If you work hard for people, you deserve to ask for their help in keeping you going. Helping others.
It’s really that simple. It can be difficult…but it’s simple.
Check out my other tips here
Facebook Advertising has gained popularity, no thanks to the Facebook policy makers. The overbearing and complicated ads system is littered with rules and political correctness, along with tons of seemingly meaningless regulations. Some of these really have merit. Some don’t. But, the bottom line is Facebook is still worth using for advertising because it works. I’m not positive it works well enough to pay what they inevitably charge, but it’s not all that bad.
Facebook has a very ambiguous method of determining what to charge, fraught with a network of tunnels to navigate. For instance, trying to get an ad approved is sometimes easy and sometimes tough. It depends on….well….nobody knows. Recently, I tried to post several ads for over a week, only to learn that they didn’t like the picture. It may or may not have portrayed politically evil competition where one side won over the other. What? One wins and the other doesn’t. Blasphemy!
It’s true that social platforms are all liberal in nature, and it’s also true that they are bias against good old fashioned hard work, sales pitches, and winning over anyone else. Unless, it’s them winning billions over any other social platform. It’s blatantly hypocritical, but it is what it is and we must deal with it.
Ok, that was my soap box. Now, on to constructive information.
With Facebook, you need to decide on the type of ad. Do you want your Facebook advertising to yield leads, drive traffic to your website or page, encourage views of your video, or what? Think carefully and determine exactly what your purpose truly is. I think it’s easy, once you really think about what you want to achieve. Are you in sales? Then you want leads. Are you a blogger or YouTuber, then you want to drive traffic. Are you trying to use a video to sell your product and provide a call to action? Then, perhaps a video view campaign is what you want.
Now, I hope you’re taking notes.
You’ll need a way to capture and drip on your leads, if that’s what you chose to do. You can use Mail Chimp, or any number of other services to do that.
Zapier is worth a look. It ties a myriad of services together, allowing you to communicate your Facebook leads to your CRM, etc. It automates literally thousands of things and ties them together beautifully. Definitely check them out when you get time. It’s truly genius.
So, your ad needs an image. The image is everything! It should grab attention and portray your campaign without a word, if possible. Studies show that ads with pictures that do not have any words on them do better. So Facebook advertising doesn’t want images with tons of words on it. They consider that to be clutter and will shut it off if they catch it.
Make sure to read their very strict policy on things you can’t say. Think, George Orwell’s 1984, if you know what that reference means. It’s all a PC world now, and I don’t mean Personal Computer. Political Correctness has gone hog wild! Oh, I’m sorry. That was derogatory towards hogs. Oh wait, I can’t call them hogs. I have to call them artiodactyl mammals of the Suidae family. Of course I’m kidding, but it has gotten a bit out of control. Anyway, be careful you aren’t offending anyone if you can help it. Facebook advertising policies will be followed to the letter, if not erring on the strict side of any judgement calls. So, be aware of what you’re doing.
A friend of mine, who is definitely a nationally recognized guru of all things web marketing, says to just develop 10 ads with a variety of imaging. Set them each to $5 a day and let things run for a while.
Keep in mind that you’re paying per impression. But, soon enough, you’ll see analytics that will tell you which ads are working and which ones to cut. Don’t touch anything once you place the ad. If you do, it will go back into review and possibly get rejected for no reason whatsoever.
Once you determine which ads are working, let them run. You’ll see your costs get more and more efficient, as Facebook learns the best way to promote it. Keep it on automatic. Don’t think you know better than their algorithms. You don’t.
Now you can slowly raise the budget per day. From $5 to $10, etc. but only go up a little per week. If you say you’ll spend $100 per day right off the bat, they’ll certainly take your money. But you won’t get as much from it as you would going slower. This should be a long-term strategy for you. Take your time and learn from it each week. Look at the numbers and it will begin to paint a picture for you. Try some new ads and see if they outperform old ones. And have fun with it.
One last bit of advice. Don’t place too many filters on your ads. If you only want to advertise to 18 to 24 year old people in Denver, you’ll pay out the nose and won’t get many. I mean it could be a few hundred bucks per lead. Instead, open up the net. To everyone, everywhere, if possible. Then, you’ll keep your cost per lead down. The bigger the net, the lower the cost. Remember, you pay a premium for specializing. Another friend of mine says to advertise EVERYWHERE to EVERYONE. He pays pennies compared to others who load up the filters, don’t get results, waste a ton of money, and end up quitting because it didn’t work.
So, is Facebook advertising worth the hassle? Yes, I believe it is. But, to the Facebook people I’d like to say that, “It doesn’t need to be as big of a hassle as you make it”. There, now I’m done. See my article about Twitter here.
The other day I heard that Spanish small business owners are growing at an incredible rate.
Bank of America recently conducted a survey of Hispanic Business Owners… 394 of them to be exact. These were from all over the country.
It showed some remarkable and eye-opening statistics. And we all love statistics. Take a look at their confidence numbers:
88% think that the Hispanic small business environment will get stronger over the next 10 years.
77% have plans to grow their businesses over the next 5 years.
71% have expectations of increased revenue this year. Almost 40% of them plan to hire and close to 30% plan to apply for expansion loans.
65% of them think that Hispanic small business owners have challenges that others don’t. However, most of them feel their culture has been an advantage.
60% see local economic growth over the next year or two and most of them think the national economy is moving in the right direction.
Pretty enlightening isn’t it? I love seeing those numbers. I’ve always felt that the Spanish community is under-served and under-estimated.
Now for some more enlightening statistics, which go hand-in-hand with my last article about Social Media.
Most Hispanic Small Business Owners utilize social media in a big way, including all digital business tools.
93% use digital tools every day, like online banking. This is compared with a 74% national average, across all cultures in America.
76% use social media to help run their businesses, compared with only 41% national average. Most concentrate in three areas. (Marketing, Networking, and Communicating with Customers) Plus, over half of those polled used social media for hiring.
53% said that social media has been good for their business, much higher than the national average.
It’s no wonder that Google recognizes Hispanic Small Business owners as being more in tune with technology than many others.
Perhaps the business community should embrace this growing trend.