Using PowerPoint as a Marketing Design Tool

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Did you realize that you could use PowerPoint as a design tool?

You can use PowerPoint to design flyers graphics email headers and really anything. It’s an amazing tool
and it’s easily to use. I think the main thing for me is that you can use it without any specialized knowledge. If you don’t know how to use Photoshop or illustrator or four in design or those kinds of programs you can use PowerPoint to design it just about everything.

Early in my marketing career I learned PowerPoint and before that Corel DRAW. Illustrator is difficult, it’s an Adobe program just like Photoshop, but Microsoft doesn’t really have a photo editor or illustrator program like Adobe does. So when I found out the PowerPoint can actually be manipulated to use as a design tool I was happy. For instance you can open a new PowerPoint presentation and design it to be portrait justified and then you can change the size from  7- 1/2 x 10 to 8- 1/2 x 11 and you can design a flyer right there on PowerPoint. Then you can save it as a PDF and upload it to any number of office supply houses or print shops like Staples. I’ve designed many flyers over the years and the easiest ones to design were from PowerPoint.

The best thing about PowerPoint as a design tool is that you can write text and change how the text looks. You can make it three dimensional, change the color, apply gradient, drop a shadow and many other tools that help your designs look professional. When designing your marketing piece you can create layers easily with PowerPoint. You simply right click on the element, and you can arrange it to go backward or forward in the layer order. And if you have transparent background PNG images layered, it can be a very powerful effect.

So next time you want to design something try PowerPoint I think you’ll find it to be easy tool and effective.

March 7, 2018 |

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