Promoting Your Business on Facebook

Promoting Your Business on Facebook

0

Many people think they can easily promote their business on Facebook. It’s true that it’s just a few steps to get a basic ad produced and online, but there are more steps involved.

Facebook has different ad purposes like lead generation, web traffic, etc.

Lead generation has a Facebook form people fill out when they click your ad. Web Traffic increases your website traffic by pointing to your site when someone clicks.

When creating your ad, you’ll create an image. I do this in PowerPoint because it’s easy.

You’ll need to create it a specific size and there are plenty of ad specifications to keep in mind. Here’s a spec post to tell you more about that. https://blog.bufferapp.com/facebook-ad-specs

You’ll want to create several types with different headings and different words, with different pictures. This is because, once you launch your ads, some may not be approved. And, you need to monitor how effective they are. Once you see how successful each ad is, how many leads or clicks and what it’s costing you, you’ll turn off the ones that aren’t productive. But, be careful. You must allow time for the ads to run. The price comes down the longer it runs and things even out after a few weeks. So it’s a good idea to let all ads run for 6 weeks and then make your decisions from the data at that point.

Don’t rush. This is not a sprint…it’s a marathon.

Use the specs I linked to and start creating a handful of ads. Post them, see what’s accepted, set a daily budget and let it run for 6 weeks.

I think you’ll have some frustrations along the way, but stick with it and you’ll have some steady traffic or leads, depending on your purposes.

Happy advertising. 🙂

 

May 19, 2018 |

Is Facebook Advertising Worth All The Hassle?

0

Facebook Advertising has gained popularity, no thanks to the Facebook policy makers. The overbearing and complicated ads system is littered with rules and political correctness, along with tons of seemingly meaningless regulations. Some of these really have merit. Some don’t. But, the bottom line is Facebook is still worth using for advertising because it works. I’m not positive it works well enough to pay what they inevitably charge, but it’s not all that bad.

Facebook has a very ambiguous method of determining what to charge, fraught with a network of tunnels to navigate. For instance, trying to get an ad approved is sometimes easy and sometimes tough. It depends on….well….nobody knows. Recently, I tried to post several ads for over a week, only to learn that they didn’t like the picture. It may or may not have portrayed politically evil competition where one side won over the other. What? One wins and the other doesn’t. Blasphemy!

It’s true that social platforms are all liberal in nature, and it’s also true that they are bias against good old fashioned hard work, sales pitches, and winning over anyone else. Unless, it’s them winning billions over any other social platform. It’s blatantly hypocritical, but it is what it is and we must deal with it.

Ok, that was my soap box. Now, on to constructive information.

With Facebook, you need to decide on the type of ad. Do you want your Facebook advertising to yield leads, drive traffic to your website or page, encourage views of  your video, or what? Think carefully and determine exactly what your purpose truly is. I think it’s easy, once you really think about what you want to achieve. Are you in sales? Then you want leads. Are you a blogger or YouTuber, then you want to drive traffic. Are you trying to use a video to sell your product and provide a call to action? Then, perhaps a video view campaign is what you want.

Now, I hope you’re taking notes.

You’ll need a way to capture and drip on your leads, if that’s what you chose to do. You can use Mail Chimp, or any number of other services to do that.

Zapier is worth a look. It ties a myriad of services together, allowing you to communicate your Facebook leads to your CRM, etc. It automates literally thousands of things and ties them together beautifully. Definitely check them out when you get time. It’s truly genius.

So, your ad needs an image. The image is everything! It should grab attention and portray your campaign without a word, if possible. Studies show that ads with pictures that do not have any words on them do better. So Facebook advertising doesn’t want images with tons of words on it. They consider that to be clutter and will shut it off if they catch it.

Make sure to read their very strict policy on things you can’t say. Think, George Orwell’s 1984, if you know what that reference means. It’s all a PC world now, and I don’t mean Personal Computer. Political Correctness has gone hog wild! Oh, I’m sorry. That was derogatory towards hogs. Oh wait, I can’t call them hogs. I have to call them artiodactyl mammals of the Suidae family. Of course I’m kidding, but it has gotten a bit out of control. Anyway, be careful you aren’t offending anyone if you can help it. Facebook advertising policies will be followed to the letter, if not erring on the strict side of any judgement calls. So, be aware of what you’re doing.

A friend of mine, who is definitely a nationally recognized guru of all things web marketing, says to just develop 10 ads with a variety of imaging. Set them each to $5 a day and let things run for a while.

Keep in mind that you’re paying per impression. But, soon enough, you’ll see analytics that will tell you which ads are working and which ones to cut. Don’t touch anything once you place the ad. If you do, it will go back into review and possibly get rejected for no reason whatsoever.

Once you determine which ads are working, let them run. You’ll see your costs get more and more efficient, as Facebook learns the best way to promote it. Keep it on automatic. Don’t think you know better than their algorithms.  You don’t.

Now you can slowly raise the budget per day. From $5 to $10, etc. but only go up a little per week. If you say you’ll spend $100 per day right off the bat, they’ll certainly take your money. But you won’t get as much from it as you would going slower. This should be a long-term strategy for you. Take your time and learn from it each week. Look at the numbers and it will begin to paint a picture for you. Try some new ads and see if they outperform old ones. And have fun with it.

One last bit of advice. Don’t place too many filters on your ads. If you only want to advertise to 18 to 24 year old people in Denver, you’ll pay out the nose and won’t get many. I mean it could be a few hundred bucks per lead. Instead, open up the net. To everyone, everywhere, if possible. Then, you’ll keep your cost per lead down. The bigger the net, the lower the cost. Remember, you pay a premium for specializing. Another friend of mine says to advertise EVERYWHERE to EVERYONE. He pays pennies compared to others who load up the filters, don’t get results, waste a ton of money, and end up quitting because it didn’t work.

So, is Facebook advertising worth the hassle? Yes, I believe it is. But, to the Facebook people I’d like to say that, “It doesn’t need to be as big of a hassle as you make it”. There, now I’m done. See my article about Twitter here.

April 14, 2018 |

How to Purge Deleted Emails from Outlook

0

How to Purge Deleted Emails from Outlook

Ok. I know this is off the wall, but it’s important. If you’ve ever seen an inbox full of emails with lines through them, and they don’t go away, you’ll know how frustrating it can be. Yes it’s petty and insignificant, in the grand scheme of things. However, little annoyances add up. At least they do in my life. So here’s my story of me learning how to purge deleted emails from outlook.

After I set up my email account for TopLocal.org, I added it to my Outlook, along with several others. In total, I have 8 accounts managed by Microsoft Outlook. (SIDE NOTE) Microsoft, if you’re listening….please, please, please add the “all inboxes” function. It’s silly you don’t have it in Outlook but it’s free with Windows 10 mail. So, come on and get with the program. Anyway, back to how to purge deleted emails from outlook. My story continued…

Then, I noticed a ton of emails from the site, asking me to moderate comments on my posts. So I deleted them like normal. However, the only thing that happened was that I got a line through them. They didn’t go away no matter what I tried.

I tried everything I normally would try. I tried right-clicking on the folder, the inbox, etc. and looking at settings but I couldn’t figure out what to do. I tried the main Outlook settings and preferences. I scanned every settings page or menu I could find. I even went into the account settings for my toplocal email account. Nothing, Nada, Zilch, Zero!

Then, I remembered the good old menu at the top of the page. You know, the one with File, Edit, etc. Which brings me to step 1 of how to purge deleted emails from outlook.

Step 1

Just click to highlight the inbox folder for the account you want to purge. Then go to Edit/Purge/Purge Options.

 

Step 2

Once you’re in the Purge Options, just check the box to purge. See the image below

That’s it.

Step 3

Then hit OK and once you click to another folder and back again, to your inbox, the command will force a purge of all deleted email.

So, remember, if your inbox treats delete as “mark for deletion” and just puts a line through the email subjects, then you need to set it to purge those and really really delete them.

Annoying I know. But that’s just another annoyance solved by thinking smart.

Cheers. 🙂

April 5, 2018 |

Spanish Small Business Owners are Confident

0

The other day I heard that Spanish small business owners are growing at an incredible rate.

Bank of America recently conducted a survey of Hispanic Business Owners… 394 of them to be exact. These were from all over the country.

It showed some remarkable and eye-opening statistics. And we all love statistics. Take a look at their confidence numbers:

Confidence Statistics

88% think that the Hispanic small business environment will get stronger over the next 10 years.

77% have plans to grow their businesses over the next 5 years.

71% have expectations of increased revenue this year. Almost 40% of them plan to hire and close to 30% plan to apply for expansion loans.

65% of them think that Hispanic small business owners have challenges that others don’t. However, most of them feel their culture has been an advantage.

60% see local economic growth over the next year or two and most of them think the national economy is moving in the right direction.

Pretty enlightening isn’t it? I love seeing those numbers. I’ve always felt that the Spanish community is under-served and under-estimated.

Now for some more enlightening statistics, which go hand-in-hand with my last article about Social Media.

Most Hispanic Small Business Owners utilize social media in a big way, including all digital business tools.

Digital Trends

93% use digital tools every day, like online banking. This is compared with a 74% national average, across all cultures in America.

76% use social media to help run their businesses, compared with only 41% national average. Most concentrate in three areas. (Marketing, Networking, and Communicating with Customers) Plus, over half of those polled used social media for hiring.

53% said that social media has been good for their business, much higher than the national average.

It’s no wonder that Google recognizes Hispanic Small Business owners as being more in tune with technology than many others.

Perhaps the business community should embrace this growing trend.

April 4, 2018 |

Marketing 101: Build a Local Referral Network

0

Build a Local Referral Network

Why build a local referral network? Every salesperson and business owner dreams of a simple way to generate a steady flow of potential customers. Many turn to advertising, spending thousands of dollars, in hopes of making the phone ring or the customers coming in. There are many available options offered to business owners, some effective and some ineffective. Many expensive options are largely ineffective, which seams counter-intuitive. You’d think spending a bunch of money on advertising would bring in lots of business. However, often times it will simply drain your budget.

Much like building a local referral network, the most effective business generation strategies actually take some planning and work to implement. In fact, there may be a correlation between the effort required and the effectiveness because most people won’t do it. Have you ever heard the saying, “To have what others don’t have, you must do what others are unwilling to do” ? It makes sense. If most people take the easy way out, spending a bunch of money or using the mass email passive approach, then those methods will be saturated in the marketplace. If most people don’t go door to door, or spend time developing strategic partnerships, then those methods will be mostly unsaturated and will have lower competition. Get it?

The dawn of the internet and email brought attractive marketing methods with which business owners could broadcast their advertising to thousands of people. But, as more and more people adopt these passive methods, they become less and less effective. This breathes new life to the old-school methods of business promotion. Working smart requires experience and being faithful to time-tested marketing strategies.

As a young salesman, I learned that it’s better to spend time developing lead sources than single leads.

Eventually I met with a mentor and learned about a method of developing a whole group of lead sources, a local referral network. It involves networking with other business owners in a particular area, helping each other promote their businesses. Working as a team is always more effective than trying to “recreate the wheel” individually.

TopLocal.org was created as a small business marketing platform, with which every business owner can develop a group in their zip code. This group will not allow competing businesses within the zip code, so everyone can feel free to give their all to promote the group and not worry about promoting a competitor. TopLocal offers a printable zip code business guide that each member prints and distributes monthly. This guide features your business on the cover and the rest of the group inside, so you’ll want to pass them out to your customers.

Other business networking groups rely on each member actively recommending other businesses to their customers. But, who has that kind of time? Not me! TopLocal solves this problem by providing a way to promote your group and benefit your own business in the process. Plus, at only $20/month it’s cheap to lock down your exclusive category in your zip code.

Building a local referral network is very rewarding. Actively promoting the group to other non-competing businesses helps you get more and more advertising. With consistent effort you could have a hundred businesses in your group, providing you with an increasing number of guides distributed in your local area each month. Thousands of local consumers will see your business over and over again. In very little time, you will be effectively competing with those “big box” stores and their million dollar advertising budgets.

Now, let’s get building!

Start building a local referral network. Add your business to TopLocal.org

November 4, 2017 |
Vantage Theme – Powered by WordPress.
Skip to toolbar