What a Business Website Is and Isn’t


What a Business Website Is and Isn’t

Today we will discuss what a business website is and isn’t. Many business owners and salespeople think that, “If I build it, they will come”. That simply isn’t true.

If you build a business website, you should be very clear about what you want from it.
Among the many purposes of a website, they can be:

  • A digital calling card
  • A means of facilitating consumer inquiries or quote requests
  • A catalog of your items for sale
  • A way for consumers to buy items directly from your website
  • A means of distributing your thoughts on a particular subject
  • A way for people to find you when they search the internet

However, a business website will not bring you business without significant, consistent, effort to promote it and to write daily content. The search engines don’t recommend your website just because it exists. They recommend websites that feature content pertaining to the inquirer’s search terms. But, they only recommend this if your website has some authority to it. The only way to gain authority is to write content often, and to structure that content strategically. There are many tools out there to help you write SEO rich content. One that I love is called Yoast SEO. Yoast will tell you if you have your content structured correctly and it will offer suggestions for improvement.

If you want your business website to bring you business, there are several ways to achieve this:

  • Promote it with a Google pay-per-click campaign
  • Write daily SEO rich content
  • Promote your content on social media platforms
  • Add your business to directory websites
  • Get a link to your site, or content, featured on popular websites (backlinks)

In fact, the best strategy will incorporate many of these methods all at once. So don’t think that you will get business from a website simply because you build it. That will never happen. It takes diligence and effort to build an authoritative, feature rich, website that search engines will recommend to people who search for topics related to your site. Once you understand this, you can use your business website properly. If you don’t have the time or energy to develop steady content, then use your site as a digital calling card and promote it in other ways, like pay-per-click. However, organic traffic (traffic coming from search engines) is the Holy Grail of traffic. It grows slowly but steadily. Often times, it takes a year or more to begin seeing the fruits from your content posting labor. But, once your traffic starts, it will grow steadily and will bring you direct traffic you can count on. It’s very rewarding to see it happen and then you can say your site brings you business while you sleep.

What a Business Website Is and Isn’t

TopLocal.org is a young site, but incorporates these strategies. So, when you join TopLocal and generate your listing, make sure to feature your website address. Our SEO campaigns will benefit you more and more as our site increases in authority. Read our post on building a local referral network.

Add your business website to TopLocal.org


November 5, 2017 |

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